Lodgix has integrated to MailChimp using the MailChimp API to sync all guest data with MailChimp. MailChimp is powerful and very easy to use. There are a ton of features and options that make email marketing to your guests super simple!
Here is a link to a guide they've created:
Create a MailChimp Account
MailChimp has a free plan allowing up to 10,000 emails per month. They also offer pay as you go plans for those that don't consistently send out mass emails to guests each month. Choose a plan and signup!
Create an Audience within MailChimp
Name the Audience something that makes sense for your business. Since the list will contain all current and past guests, and it will be a sync from Lodgix, you might want to name it something like Lodgix Guest Sync or something that will make jog your memory each time you view the list.
You will be prompted to create an Audience during the setup of your account. Note that free accounts can only have one Audience. If you require additional Audiences you will have to upgrade to a paid plan.
Within MailChimp, open your profile and go to Extras > API Keys
Create an API Key
Copy and Paste the Key into Lodgix
You can find the MailChimp setup in Lodgix under Guests > Email All Guests
Choose MailChimp as the Platform
Enter your MailChimp API Key
Select an Audience Name
Click "Save Platform" button.
Once the progress bar shows 100% of the guests have been sync'd....open up MailChimp to confirm!
View Subscriber Data on MailChimp
Note Lodgix will send over the guest first name, last name, address and date of last stay.
The date of last stay is not visible on Mailchimp by default. You need to toggle that column specifically to make it visible in the table.
Creating Segments on MailChimp
Sending email blasts to only a select segment of your guests is quite easy on MailChimp. Maybe you want to send an email blast to all off your past guests and EXCLUDE all guests in the future. Using the Last Stay field from the guest import, set the condition to "is before" and then set whatever date in the future works for you. Previewing the segment will show you wish guests will match the criteria and will populate the segment.
Using the various segment criteria you could market to guests in certain states or not in certain states, you could also market within X miles of a certain zipcode, etc.