Universal Analytics vs GA4
The instructions in this article are specific to Google Universal Analytics. If you are looking to setup Google Analytics 4 to work with Lodgix, please refer to this support article instead.
Paste your tracking script into Lodgix under Settings > Important Settings > Bookings...
This script will be added to your Lodgix booking pages and if you using our WordPress plugin, will also be passed to your website via the WordPress plugin.
Cross Domain Tracking
Most will want to monitor the analytics of your Lodgix booking pages within the same account as that of your primary website, tracking visitors as they move from your website to the booking pages on the Lodgix domain. This is called cross domain tracking.
Setup Cross Domain Tracking in Lodgix
From Settings > Important Settings > Bookings, first click the "Setup GA Cross Domain Tracking" button...
Then enter your Google Analytics Tracking ID (not the entire script)...
Two codes will be generated; one that will be inserted on the Lodgix booking pages, and another that will be inserted in the header of your website. Note this will only work if you are using the Lodgix WordPress plugin.
Add Your Domain to the Referral Exclusion List
When a user journey crosses from your first domain to your second domain, Analytics interprets that as the user having been referred by your first domain to your second domain, and Analytics creates a new session. If you want to be able to track a single session across multiple domains, you need to add your domain to the Referral Exclusion List. You can do this within Analytics from Admin > Property > Tracking Info > Referral Exclusion List.
You will have to setup a Goal within Google Analytics to track conversions on your booking page. This is done from within your Analytics account under Admin > View > Goals. Click on the New Goal button and follow the steps below.
Setup a Goal
Enter a Name for your goal and select Destination as the Goal Type.
Set the Goal Detail as shown above. IMPORTANT - you must replace the "XXXXX" with your Lodgix User ID. This can be found under Settings > Important Settings.
Test In Real Time
You can test the script immediately after configuring it. Start by submitting a test booking through your website. Then within your Analytics account, navigate to Reporting > Real Time > Conversions. Click on the "Goal Hits (Last 30 min)" link and you should see your completed reservation (goal hit).
Lodgix also sends purchase event data to Google. If you have ecommerce tracking configured in your Google Analytics account, you will automatically have the ability to track revenue from reservations.
Information about configuring Ecommerce Tracking in Google Analytics can be found here: https://support.google.com/analytics/answer/1009612