It’s easier and less expensive to keep an existing guest than it is to acquire a new one. Consider extending an existing stay by either offering an earlier check-in day or later check-out day at a discounted rate. Many have had great success with this strategy. If the current guest is having a great time, they may want to stay longer but will only do it if they can get a deal on the extra night.
On your end, if the date is available, it makes financial sense to attempt to fill it with the current guest, because a) last minute that date is unlikely to get booked and b) a new guest requires another turnover clean. It's better to extend the stay of the current guest at a discount rather than hoping for a new booking to come in (with another turnover).
To setup an extra stay discount, navigate to Settings > Inventory > Discounts and Promo Codes
Add a New Discount
Click Show Extra Stay
Click the +Add Discount button
Configure the Discount
Name the Discount
The type will be set to Extra Stay
Choose between a flat or percentage based discount
Set the value per night
The Merge tag is the tag that will be used to reference this discount in your guest communication.
The Extension Length means for how many days before or after the guest stay will be the discount be applied. For most this is set to 1.
Click OK to save
IMPORTANT! Once the discount is setup, don't forget to assign it to all of your properties.
Communicate the Discount to Your Guests via a Trigger
A trigger can be setup to automatically check for availability a certain number of days before guest departure. For most, it's best to get the offer in front of the guest 24 hours before departure. Additionally, you don't want the offer to be extended unless there is availability. Two conditions are required in the trigger:
Send trigger when departure date will be equal to 1 day
Only send trigger if available nights after checkout equal to 1 nights
Set the action as Email, and choose the Extra Stay merge tag from the list...
Integration with the Staylio App
Once the trigger fires to the guest, they will see the Special Offer within the Staylio app if they are using it...
Reporting on the Extra Stay Discount
You can run a discounts report specifically for the Extra Stay discount to gauge it's effectiveness...
